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Title: A report of the conservation and recreation market testing project on : conservation operational advice, conservation collaborative projects, recreational collaborative projects, landscape assessment
Author: National Rivers Authority Thames Region
Document Type: Monograph
Early in 1995 a project was initiated to carry out, as requested by the NRA Board, a Market Testing Review of four activities in the Recreation and Conservation areas, namely Conservation, Operational Advice; Conservation, Collaborative Projects; Recreation, Collaborative Projects; Landscape Assessment. A Project Board and Project Team were set up in February 1995. An early decision was made to define the four activities clearly, definitions are at appendix 2. The Project culminated in four activity reports, attached, and a 3 page summary paper to the NRA's Executive Group, also attached. Features of the activities which emerged very early on included a lack of reliable data and a lack of common standards and approaches. As a result a great deal of data collection was required, and the Project Team decided to attempt to arrange real liaison over the Project and its issues, with all eight Regions and Head Office. The liaison approach does not appear to have been seriously attempted for other Market Testing Projects and that, whilst it certainly did not make our task simpler, it gave us much more confidence in what is reported in the four papers, and it also resulted in certain misconceptions being corrected in good time. We are very grateful for the time and thought given to this process and to our data collection, by many staff in the Regions and Areas.
Publisher: National Rivers Authority
Publication Date: 1995
Publication Place: Reading
Subject Keywords: ProjectsFinancial policiesConservation policyRecreationReports
Geographic Keywords: EnglandWales
Extent: 74
Total file downloads: 310

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