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Title: Public Attitudes Towards Angling
Author: Simpson D
Author: Environment Agency
Document Type: Monograph
Annotation: Environment Agency Project ID:EAPRJOUT_1223, Representation ID: 394, Object ID: 2438
Objectives To assess: A the publicas attitude toward angling, especially for young people as determined by the reaction to a number of statements about angling; A the interest amongst non-anglers of participating in the sport at some future date; A the factors that would encourage non-anglers, especially youngsters to take up the sport; and A to compare results with those from previous surveys and draw attention to any changes. Method and Sample A The data were collected by means of face to face interviews amongst representative samples of adults aged 15yrs+ and young people aged 12-16yrs. Findings, Conclusions and Recommendations Attitudes to Angling A Attitudes to angling are generally positive, and perceptions of angling as a pastime are as positive, if not slightly more positive than they were in 1997. A 12-16yr olds are less clear in their views, but are more likely to have positive rather than negative perceptions of angling, however they are likely to be less positive overall than adults. Angling Participation in England and Wales A The research suggests that 9% of the population of England and Wales (i.e. just under 4 million) have been freshwater fishing in England and Wales in the last 2 years. A Given rod licence sales data of around 1 million the above figure is likely to have been boosted by licence evasion, the criteria that they may have fished in the last 2 years and also that many people such as women and children are potentially going along on a fishing trip without a licence and considering themselves to have been freshwater fishing. It would be of interest to look into this situation further. A The level of angling participation remained similar to that identified in 1997. The overall market structure is also similar with regard to the proportions of lapsed and potential anglers and those not interested in angling. A There has been no reduction in the proportion of young anglers i.e.12-24yrs since 1997, although the 2001 angler profile appears to have fewer anglers aged 25-34yrs. The proportion of lapsed anglers in the 25-34 yr age group is also relatively high. This situation needs to be monitored for evidence of any further decline. A The level of alapsinga from angling is still at the level identified in previous research (i.e. just above the number of current anglers) and thus there is still much to be done to retain current anglers. There will always be drop out from any activity, but reducing this level will be beneficial. A There are still many opportunities to gain new anglers and regain lapsed anglers. The research suggests that in addition to the 9% of the population of England and Wales R and D TECHNICAL REPORT W2-060/TR iii A A A A A A who have been fishing in the last 2 years a further 8% are interested in going fishing in the future. Of course this may not all translate into additional licence sales due to the possibility that many individuals may accompany an angler on a trip without a licence e.g. family days out. Interest amongst the youth market in going fishing in the future (particularly 12-14yr olds) is higher than that for adults, which bodes well for the future of the industry. Interest levels are lower for 15-16 yr olds than 12-14 yr olds. Thus although there are some promising signs in terms of the participation of 12-14 yr olds there is still likely to be high drop out amongst 15-16as, probably due to other commitments and interests taking priority. The challenge will be to keep youngsters involved in the sport after the age of 14 and also to attract the 15-16 yr age group. In order to keep anglers fishing and encourage others to start fishing (again) it will be important to continue with initiatives such as National Fishing Week Take A Friend Fishing etc. Places to fish and take children should be available and made known to the public particularly in light of the drop in the 25-34 yr age group. Knowledge of places to fish that are close to home is very important. The production of an angling guide containing this information is valuable but needs to be made known and made readily available to current non-anglers. Distribution of limited information would be of value via local press either via a press article or leaflet insert. Having someone to go fishing with is also critical. Running schemes through local schools/youth clubs/ scout/guide groups may be of value here particularly if parents can also go along. It would be beneficial if tackle were made available. Raising the profile of fishing and also the level of comfort involved by providing appropriate amenities such as toilets and food outlets may be of benefit to the young. Promotion of sites already suitably equipped for the young and families could be of benefit and would prove more economically sound. R and D TECHNICAL REPORT W2-060/TR iv CONTENTS EXECUTIVE SUMMARY iii 1.
Publisher: Environment Agency
Subject Keywords: Participation; Angling; Attitudes; Young people; Lapsed; Potential; Interest in angling; Encourage angling.
Extent: 46
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